HOT ! ビジネス・経済 Global Marketing tenth edition 80658-464-

80658-464-。グロ－バルメガトレンド10 / 岸本 義之【著】 - 紀伊國屋書店ウェブ。雑誌「経済界」5月号の総力特集『注目企業2024』株式会社ビスポークが。グローバル化（10）：日本企業のグローバル競争力｜Nobu-san。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.